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1. WHO WE ARE. Our company is FARMACIA ETTORE FLORIO DEI DOTTORI ETTORE E PATRIZIA FLORIO S.N.C., and we process personal data as the data controller. This means the company is responsible for how your personal data are processed and protected. Read more
2. PURPOSES FOR WHICH YOUR DATA ARE USED. Your data (collected online or in person) will be used, among other purposes, to manage your registration as a user, purchase products or services, respond to your questions and, if you wish, to send you personalised communications. Read more
3. WHY WE USE YOUR DATA. We are legally authorised to process your data for several reasons. The main reason we need to process your personal data is to perform the contract you accept when you register as a user and when you purchase a product or use any of our services or features. However, other grounds also authorise us to process your data, such as our interest in answering your questions or the consent you give us to send you, for example, our newsletter. Read more
4. WHO WE SHARE YOUR DATA WITH. We share your data with service providers who help or support us in pursuing the purposes above (external partners with whom we have entered into an agreement). Read more
5. YOUR RIGHTS. You have the right to access, rectify or erase your personal data and to lodge a complaint with the data protection authority of your country at any time. You also have other rights such as the right to object to our use of your data or the right to data portability, as explained in further detail below. Read more
We recommend that you read our privacy and cookie policy set out below to understand in depth how your personal data are used and what rights you have in relation to them.
The controller of your personal data is:
In other words, FARMACIA ETTORE FLORIO DEI DOTTORI ETTORE E PATRIZIA FLORIO S.N.C. is the controller of your data. This means we are responsible for the processing and protection of your personal data.
Depending on the purpose for which your data are processed from time to time, as illustrated below, we will need to process certain data rather than others. In general terms, depending on the circumstances, these may include:
Remember that when we ask you to provide personal data to enable you to access Platform features or services, certain fields are marked as mandatory because they relate to data we need in order to provide the service or product you requested or to enable you to access the relevant features — data necessary to fulfil contractual obligations or comply with applicable laws and regulations. Please note that if you decide not to provide such data, you may be unable to complete your registration as a user or to use the services, products or features you requested.
In specific cases, your data may have been provided to us by third parties through use of a feature or service on the Platform — for example by sending a gift card or shipping an order to your address. In such cases your data are processed only where relevant to performing that feature or service, as set out in this privacy and cookie policy.
In other cases we may collect information passively using tracking tools such as browser cookies and similar technologies on our Platform and in communications we send you.
Depending on how you interact with our Platform — i.e. depending on the services, products or features you wish to use — we will process your personal data for the following purposes:
| Purpose | Further information |
|---|---|
| 1. To manage your registration and identification as a user of the Platform. | If you decide to become a registered user of our Platform, we need to process your data to identify you as a Platform user and authorise you to access the various features, products and services available to registered users. You may delete your account at any time by going to the “My profile” section of your account and clicking “Delete account”. You will receive a confirmation email once deletion has taken place. Please note that data concerning your activity collected through the various Platform channels, including your purchases, will remain linked to your account so that all information can be accessed together. Several identification methods may be available on our Platform, requiring verification that you own the contact details used. |
| 2. For the performance and execution of the purchase or service contract entered into with us on the Platform. | This purpose primarily involves processing your data in order to:
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| 3. To satisfy requests or answer questions submitted through Customer Support channels. | We process only the personal data strictly necessary to handle or fulfil your request or question. If you contact us by telephone, the call may be recorded for quality assurance purposes and to respond to your request. Where available, if you choose to use WhatsApp to communicate with customer support, we will share your phone number with WhatsApp Inc. (based in the USA) to confirm that you use that service. You should review WhatsApp's privacy settings and privacy notice for further details on how WhatsApp processes users' personal data when using its services. Where available, if you communicate with Customer Support via a social network chat service or another partner, certain personal data such as your name or username may be imported from your social network or partner account. Please note that data sent through that service will be available to the social network or partner and subject to their privacy policies; we therefore recommend that you review privacy settings and privacy policies for further details on how they use your personal data when using their services. |
| 4. For marketing purposes. | This purpose involves processing your data mainly for the following objectives:
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| 5. Usability and quality analysis to improve our services. | If you access our Platform, we process your data for analytical and statistical purposes — to understand how users interact with our Platform and what we implement on other websites and apps so that we can improve our services. We also occasionally run quality surveys to assess customer and user satisfaction and identify areas where improvements can be made. |
The legal bases that permit processing of your personal data also depend on the purpose for which they are processed, as shown in the following table:
| Purpose | Legal basis |
|---|---|
| 1. Management of your registration and identification as a user of the Platform | Your data are processed because this is necessary for the application of the terms governing use of the website. In other words, for you to register as a user on the Platform we must process your personal data; otherwise we would be unable to manage your registration. Furthermore, where available, you may choose to register at our physical store by creating a profile that allows you certain personalised benefits (for example keeping all your electronic receipts together). For this feature we process your data on the basis of your consent. We consider it our legitimate interest to link your account, your purchases and data collected through the various Platform channels in relation to your activity. |
| 2. Performance and conclusion of the purchase or services contract | Processing your data is necessary for performance of the sale or services contract concluded with you. This includes contact data we process to provide electronic receipts for purchases at physical stores and to make use of such receipts simpler for you. We consider we have a legitimate interest in carrying out checks needed to detect and prevent fraud or fraudulent use of the Platform — for example when making a purchase or return — or to analyse the efficiency of various services included on the Platform such as size recommendation tools. We consider processing such data beneficial for all concerned: for you, because it allows protective measures against fraud attempts by third parties; for us, because it helps prevent unauthorised use of the Platform; for all our customers and companies because it protects their interests by discouraging and detecting fraudulent activity when it occurs. Subject to the above, where the user leaves reviews on behalf of other members, the legal basis for such collection and use is consent given by the user. Conversely, when reviews are received from other members, we collect and use that information on the basis of our legitimate interest and that of other users of FARMACIA ETTORE FLORIO DEI DOTTORI ETTORE E PATRIZIA FLORIO S.N.C., to provide a reliable service for users of this service. |
| 3. Customer support | We consider we have a legitimate interest in responding to requests or questions raised through existing contact channels. Processing these data is also beneficial for you insofar as it allows us to assist you adequately and answer your questions. When you contact us in particular regarding your order or the product / service acquired through the Platform, processing your data is necessary to conclude the purchase contract. When your request relates to exercising your rights below or complaints about our products or services, we are legally authorised to process your data to comply with our legal obligations. In some cases, concerning complaints about products, processing may be necessary to safeguard public interest in public health. |
| 4. Marketing | The legal basis for processing your data for marketing purposes is consent you give — for example when you agree to receive marketing communications, push notifications on your device, configure them in your device privacy settings, give consent via cookie settings, or accept legal terms for participating in a promotional initiative or publishing your images on the Platform or our social channels. With your consent, to offer personalised services on our Platform and on third-party platforms we may profile using information we hold about you (such as browsing, preferences or purchase history) and personal data you provided such as age range or language. We consider we have a legitimate interest in data enrichment because we consider processing such data beneficial for you as it improves your user experience and allows access to information according to your preferences. If you have consented to marketing activities, we may send you personalised promotional communications. |
| 5. Usability and quality analysis | With your consent we may analyse Platform usability and user satisfaction. Such processing is also beneficial for you as it aims to improve user experience and deliver a higher-quality service. |
The retention period for your data depends on the purposes for which they are processed, as shown below:
| Purpose | Data retention period |
|---|---|
| 1. Management of your registration and identification as a user of the Platform | Your data will be processed for as long as you are a registered user (i.e. until you decide to delete your online account or store profile). |
| 2. Performance and execution of the sale or service contract | Your data will be processed for as long as necessary to manage purchase of products or provision of services, including any returns, complaints or disputes relating to those products or services. Sometimes your data will be processed only for as long as you wish — for example payment data you asked us to retain for future purchases (where that feature is available). Where the user leaves or receives reviews from other members, we collect and use their personal data for that purpose until account deactivation or for 5 years of account inactivity. |
| 3. Customer support | Your data will be processed for as long as necessary to fulfil your request or question, and for any period prescribed by rules applicable in each case. |
| 4. Marketing | Your data will be processed until you request erasure or unsubscribe from the newsletter. We will also show you personalised ads until you change your device, browser and/or cookie settings so that authorisation is withdrawn. If you participate in promotional activities, your data will be retained for six (6) months from the end of that activity. |
| 6. Usability and quality analysis | Your data will be processed occasionally for the duration of a specific quality survey or action, or until your browsing data are anonymised. |
Although your data will be processed only for as long as strictly necessary to achieve the relevant purpose, they may thereafter be duly archived and protected for the period during which liabilities arising from processing could arise, in compliance with applicable law from time to time. When each potential claim is time-barred, we will proceed to erase personal data.
To achieve the purposes set out in this privacy and cookie policy, we must allow access to your personal data to FARMACIA ETTORE FLORIO DEI DOTTORI ETTORE E PATRIZIA FLORIO S.N.C. and to third parties who support us in delivering the services we offer you, namely:
Your personal data will also be accessible to our staff authorised to access and process your data; such authorisation will be granted only where strictly necessary to access such data and to our Data Protection Officer and processors as identified in this privacy and cookie notice.
If we sell or transfer our business or assets, in whole or in part, to another company within or outside FARMACIA ETTORE FLORIO DEI DOTTORI ETTORE E PATRIZIA FLORIO S.N.C., or any other commercial transaction occurs as a result of corporate reorganisations, we may disclose your personal data to the potential recipient of such business or assets. Should such sale or transfer occur, we will use reasonable efforts to ensure the transferee uses the personal information you provided to us in accordance with our privacy and cookie policy. In such cases we consider we have a legitimate interest in reorganising our corporate structure.
We may also share your data with brands of FARMACIA ETTORE FLORIO DEI DOTTORI ETTORE E PATRIZIA FLORIO S.N.C. to ensure security of our services (for example cybersecurity) and to prevent and detect misuse of the Platform and potential fraud harmful to you and/or us. The lawful basis for such transfer and processing of your data is legitimate interest. We consider processing such data beneficial for all parties: for you, because it allows protective measures against third-party fraud attempts; for us, because it helps prevent misuse of the Platform; for all our customers and companies because it protects their interests by discouraging and detecting fraudulent activity when it occurs.
We are committed to keeping your personal data confidential and ensuring you can exercise your rights. As joint controllers we have agreed that you may exercise your rights free of charge by writing to a single email address bbarone@farmaciaforio.com, simply telling us the reason for your request and which right you wish to exercise. Where necessary to identify you, we may ask you to provide a copy of a document proving your identity.
In addition, we may offer you the ability to exercise your rights and set your privacy preferences when you use certain services, or through specific channels within our Platform. In particular, regardless of the purpose or legal basis on which we process your data, you have the following rights:
If you have given consent to processing your data for any purpose, you also have the right to withdraw it at any time. Some ways to withdraw consent are described in section 2, where the purposes for which your data are processed are listed. If you do not want us to send information to third parties to show you advertising, you have various means — for example changing preferences on your device, browser and/or cookie settings; reviewing privacy notices and settings of social networks you use; or emailing us at the address above to notify us of your request.
Where we are legally authorised to process your data on the basis of your consent or contract performance as illustrated in section 3, you also have the right to request portability of your personal data. This means you have the right to receive personal data you provided to us in a structured, commonly used, machine-readable format and to transmit them to another company without hindrance from us.
Furthermore, where processing of your data is based on our legitimate interest, you also have the right to object to processing of your data.
Finally, you have the right to lodge a complaint with the supervisory authority for data protection — in Italy, the Garante per la protezione dei dati personali https://www.garanteprivacy.it
We offer features or services that require processing personal data of third parties that you as user or customer must provide — for example activating and sending a gift card or managing a gift card request (where those options are available), or when you authorise a third party to collect an order at our stores or partner facilities. If you provide third parties' personal data to us, or we need to request them from third parties for collection of an order in your name, you warrant that you have informed those persons of the purposes and methods of processing of their personal data by us.
If a third party has provided us with your data or you provided them yourself following a feature or service requested by one of our users, we will use them to manage that feature or service in either case within the limits of the purposes listed in this privacy and cookie policy, which includes a link in all our communications.
We may change the information contained in this privacy and cookie policy when we deem appropriate. In such cases you will be informed through various procedures on the Platform (for example via banner, pop-up or push notification) or by sending notice to your email address where the change significantly affects your privacy, so that you may review the changes, assess them and, as appropriate, object or cancel certain services or features. In any case we recommend reviewing this privacy and cookie policy from time to time for minor changes or interactive improvements, as it will always be available on our Website.
We use cookies and similar technologies to facilitate your browsing on the Platform, understand how you interact with us and, in some cases, show you advertising based on your browsing habits. We invite you to read our Cookie Policy for further information on cookies and similar technologies we use, their respective purposes, preference management and other relevant information.
This Cookie Policy explains how cookies and similar technologies are used and may be installed on our customers' and users' devices. In some cases use of cookies may be linked to processing of personal data; we therefore recommend consulting our Privacy Policy available on our Platform for more information on how our customers' and users' personal data are used, how to exercise your rights and terminology referring to our Platform (Website, forms or physical stores).
A cookie is a small text file that a website, app or other platform stores on the user's computer, tablet, smartphone or similar device with information relating to browsing or use — like a label identifying the device. Cookies are necessary, among other things, to facilitate browsing and understand how users interact with platforms so they can be improved. They are also useful to deliver advertising according to user preferences and for other purposes described in more detail below. Cookies do not damage the user's computer or device.
When we speak of cookies we also refer to other similar technologies that install and/or collect information on the user's device — for example flash cookies, web beacons or bugs, pixels, HTML5 (local storage) and SDK technologies for app formats. Similarly, the term “cookie” also covers fingerprinting techniques that combine information allowing us to identify the user's device. In some cases these technologies work together with cookies to collect and store information — both to provide certain features or services on our Platform and to show advertising on third-party platforms based on the user's browsing.
This explanation is a general overview for information purposes only of what cookies mean. The specific cookies we use are described in more detail in the cookie configuration panel available on our Platform.
This section provides a general overview of types of cookies that may be used online. By owner, cookies may be classified as follows:
By purpose, cookies may be classified as follows:
Cookies are fundamental to how our Platform works. Our main goal is for browsing to be more convenient and efficient. For example they are used to store user preferences (language, country, etc.) during browsing and future visits. We also use cookies to continually improve our services and Platform and to deliver personalised advertising based on browsing habits.
Information collected in cookies also allows us to improve our Platform through statistical estimates and usage patterns (number of visits, most visited sections, visit duration, etc.) and to understand statistically how users interact with the Platform in order to improve our services and tailor the Platform to individual interests, speed up searches, etc.
In some cases we may use cookies to obtain information that allows us to show — from our Platform, third-party platforms or any other channel — advertising based on analysis of browsing habits (products viewed, sections consulted, etc.).
In any case, sensitive data such as passwords or credit or debit card details are never stored in the cookies we use.
The cookie configuration panel, available at any time on our Platform, provides full information on cookies used by it including purpose, duration and management (first-party or third-party) of each, so that you can manage activation and deactivation of cookies that are not strictly necessary for operating the Platform.
When you disable cookies, affected cookies will be deleted from your browser where possible; if you reject cookies but they cannot be deleted, we will still block them. Cookies you have rejected will therefore never be used and we will do our best to delete them (please note that some deletion mechanisms are outside our control as they depend on the third party responsible for the cookie).
Alternatively, while browsing the Internet you may disable cookie use from your browser, including third-party cookies you accepted and later wish to reject. Below are common browsers:
You may decide not to use cookies at any time.
Please note that both managing the cookie configuration panel and rejecting cookies are specific to each browser used. Therefore if cookies are configured one way on one device and you wish the same choice to apply similarly on another device, you must activate the same option on that device.
In addition, regarding third-party cookies and interest-based advertising, note that certain third parties may participate in self-regulatory programmes for online behavioural advertising with corresponding opt-out options:
Information stored in cookies on our Platform is used exclusively by us, except those described in section 2 as “third-party cookies”, which are used and managed by external entities to provide services aimed at improving our services and user experience when browsing our Platform. Further information on the cookie configuration panel is available at any time on our Platform.
For more detailed information on processing of users' personal data in our cooperation with third parties and data subject to international transfers, we recommend reading our Privacy Policy available on our Platform as well as privacy policies/settings of those third-party partners accessible via their platforms.
Below are the main third parties we allow to place cookies on our platform. To learn more about how these third parties handle your information: